Waitrose Food Trends 2024 Trends. We take a look at what industry experts predict will be the biggest grocery trends of 2024, from ai and healthy eating to value and sustainability. Waitrose notes the trend of using hot sauces in home cooking for a quick flavour hit, while hop burns & black thinks, ‘demand has been driven by the growing interest in.
Waitrose has grown its market share for the first time in two years as investments into its food range pay off. Each year waitrose publishes a report covering the latest trends it is seeing across food & drink.